Posted on Monday, April 28th, 2014 No Comments
A website for a spa or salon business must be inviting, but it also needs some basic functionality. If you run a spa, salon, or similar company, use this as a checklist for your website.
The business contact information should be in the header of the website so that it appears at the top of every page. Display your phone number prominently so that people can easily contact you. If you’re on social media (and you should be) put the relevant social media icons in the header as well, with links to your profiles.
Let people know whether they need to make an appointment. If they do, provide a contact number or online form to make an appointment.
If walk-ins are welcome, post that information prominently on the home page and contact page.
An overview of your services should be shown on the home page. There should also be a separate Services page with more details about the services you provide.
Make it easy for people to find you! Every physical business should include a Google map with their location. Put it on your Contact page or in a similar location.
Take some well-lit, high-resolution photos of the inside and outside of your building. An exterior photo will make it easier for customers to recognize the location when they arrive. Interior photos are critical for spas and salons. You can show potential clients how well you’ve designed your space, and you can also put to bed any concerns about cleanliness.
A major aspect of spa/salon businesses is the modification of a customer’s appearance. That’s important to people — it’s their personal identify. Add onto that social proof, which has been shown to improve sales time and time again, and you have an emotionally charged situation.
For a spa or salon, the best way to provide social proof and examples of your work is to show before and after photos of previous clients, along with a testimonial from the client pictured.
Most spas and salons offer gift cards. A day at the spa is a great gift! Tell your website readers how they can purchase one.
This type of business can generate new customers via referrals and word of mouth. You can prompt that by offering referral deals and coupons. You could include printable coupons on your website so that people can bring them in or print them out for a friend.
Your website is a huge part of your branding. You’ve probably taken great care in creating a certain atmosphere in your salon. Your website should reflect the same look and feel as your physical location. Spas and salons should be inviting and relaxing, and your web design should be the same.
Choose a design that’s fresh and modern. You keep up with the latest fashions and styles for your clients, so make sure that your website is up to date as well. It’s not just an issue of appearance — if your website it outdated, it gives customers the impression that your services are outdated too.
If you include a “Meet the Staff” page, it will be the most visited page on the entire website. People always want to learn more about other people, and when visiting a website, they wonder who is behind the scenes. Allowing potential customers to learn about your stylists, technicians, or other staff will make them feel more comfortable with your business. Include photos for even more impact.
If you read about SEO online even a little bit you’ll know that it’s possible that SEO is dead. Even so, it’s still important to do some basic keyword optimization on your website. Pick one or two keyword phrases that make sense for your website, and insert them into strategic locations. Use this infographic to learn where to put your keywords in WordPress.
I randomly chose three spa/salon businesses in the Sacramento area to use as examples.
What’s Working Well
What’s Working Well
What’s Working Well